![]() "We are thrilled to partner with the 2023 edition of the Tour de France. Marlène Masure, General Manager - Operations, TikTok France, Benelux and Southern Europe: TikTok will engage with the public day in, day out, celebrating the visited regions with a unique vehicle decoration scheme.Įvery day, TikTok users worldwide will discover exclusive content posted on the official account (+ 317,000 followers), along with countless videos made and uploaded by the teams, cyclists, partners, fans and followers of the Grande Boucle, which can be accessed from the dedicated search page, #TourDeFrance. The regions will also be featured in the campaign "Une fenêtre sur nos régions" ( A window on our regions), supported by two vehicles in the caravan of the Tour de France and Tour de France Femmes avec Zwift. From #Bilbao to the #ChampsElysees, every stage will take users on a journey of discovery straight from the app. TikTok will bring the beauty, diverse history and vibrant culture of the regions that host the races to screens around the globe. It will be a chance for everyone to share the feats of extraordinary riders, plant the seeds of new passions -and careers- and inspire everyone to get on their bicycles.įrench users of the platform will be especially pleased to learn that TikTok and the Tour de France are joining forces. TikTok will bring the biggest events on the men's and women's cycling calendars to an audience of more than a billion users worldwide, including 150 million in Europe. This alliance with the Tour de France shows just how much TikTok and its community love all sports and cycling in particular. Each stage of the Tour will also be a golden opportunity to put the spotlight on local TikTok creators and the rich tapestry of landscapes that set the backdrop for these two events. As an Official Provider, TikTok will bring the Tour de France (1–23 July 2023) and Tour de France Femmes avec Zwift (23–30 July 2023) to a whole new audience. Thanks to TikTok and its creators, users of the platform will discover the Tour de France through refreshing and sometimes off-the-wall formats, stories and perspectives. Starting from 1 July, fans of the Tour de France, enthusiasts and its entire community will get to experience the race in a special way with TikTok. Hit that 500m sprint segment once more, and the stone arch is your finish line.For the first time, TikTok is becoming an Official Provider of the Tour de France, which has been an integral part of French heritage for 120 years. When you exit the tunnel you’ll soon turn a right to cross another bridge toward the island containing Fuego Flats. This is where the Tempus Fugit route turns around, but for Tick Tock we continue through town and down into the Redwood Forest–the longest descent on the route, but it’s over before you know it!Ĭross the bridge to Ocean Boulevard, then descend into the ocean tunnel. Next you’ll ride through the old town of Desert Flats (watch for the steam engine to come roaring through) then through a gap in the rocks to a hidden oasis complete with a waterfall and dinosaur fossils.Ĭontinue on and you’ll ride into Saddle Springs, the 1950’s-inspired resort town. ![]() First you pass the cliff dwellings near the first turnaround loop, then you hit the forward 500m sprint segment. There are lots of landmarks on this route to make this visually interesting and help you keep your bearings. You’ve got just a bit of gradual climb toward the start line, but nothing more than most cyclists would call a “rise.” You then proceed through the flat tube, hit the ramp up and out, then hang a right toward Fuego Flats. ![]() This descent maxes out at 3% and brings you to the entrance of the ocean tube which is a short downhill ramp. 92m/km.)īeginning in Fuego Flats, your trip will be pan-flat until you exit Saddle Springs and descend through the Redwood Forest. This is the second-flattest route in all of Zwift as the time of its release, with 2.6 meters of climbing per kilometer of road. Released as part of Zwift’s Fuego Flats desert expansion, this route is flatter than Watopia Flat or Volcano Flat, with the only pitchy bits being in and out of Fuego Flats, and in and out of the ocean tunnel. “Tick Tock” is a clockwise loop covering Fuego Flats and portions of the Ocean Boulevard tube. ![]()
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